I am Professor of Data-Driven Decision Science at Cardiff Business School, Cardiff University in the United Kingdom. I am the founder and the Director of the Data Lab for Social Good Research Group at Cardiff University and also the inaugural Chair of the Forecasting for Social Good committee at the International Institute of Forecasters. My research focus lies in leveraging analytical methodologies to provide informed insights from data for planning & decision-making processes in sectors contributing to social good, including healthcare operations, global health and humanitarian logistics & supply chains, social sustainability, and policy.

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